Argumentum ad populum (‘appeal to the people’)
The fallacy of attempting to win popular assent to a conclusion by arousing the feeling and enthusiasms of the multitude.
"Snob Appeal":
the fallacy of attempting to prove a conclusion by appealing to what an elite or a select few (but not necessarily an authority) in a society thinks or believes.
"Bandwagon":
the fallacy of attempting to prove a conclusion on the grounds that all or most people think or believe it is true.
"appeal to emotion":
A Coke Advert
This is an example of the ad populum because it appeals to people and has a women acting as someone who is obviously satisfied and convinced of the Product. The slogan emphasis this point by saying things like "You will the love the delicious taste of the refreshment of an ice-cold Coca-Cola." This use of provocative language, invokes use to imagine the idea of a coca cola and feel and crave something that we most likely have drunk before. The machine on the side looks quite high tech for the period and is trying to appeak to people through showing that you are getting the best possible product you can get.
No comments:
Post a Comment